About us


OUR Mission

Firstly, we develop and manufacture aroma products of the highest quality. Also, we meet current and future customer needs through smart investments in R&D. To deliver best-in class service and superior value is our one of mission as well.

To keep considering what the value is for customers is the most important thing for us,  finding what customers want and how to make a way to satisfy customer’s tastes.
Above all, h
erb family always thinks and acts according to our corporate philosophy. 


Yongwoo Lee


OUR Values

Turn Key Solutions For B2B Clients


Our company, Herb Family, began as an herb farm in 1987. It has grown into a leading manufacturer of a wide range of home fragrance products. Currently, we develop and manufacture a wide variety of fragrant products, for instance, diffusers, scented candles, room sprays, perfume sachets etc.. 


Based on our years of experience in production, we are able to turn key solutions for B2B clients through Original Equipment Manufacturing (OEM) and Original Design Manufacturing (ODM).


With our own design team and in-house perfumery lab, Herb Family can bring into life any ideas and concepts you have. Certainly, our automatic production line allows us to produce large volumes of high quality products. Furthermore, we can create special and unique products through custom fragrance design, graphic design for the packaging and printing.


Our private labeling partners include: Furniture & Home decor brands and stores, Department stores, Fashion brands , Corporate gifts (banks and insurance companies), Hospitals, Drug stores, Gift shops, Supermarket chain stores, Online retailers, Pharmaceutical companies, Cosmetics Brand, Organic & Speciality Store, Third Party Fragrance Products, Trade Association and many more.


Established DongSung Herb Farm
in Korea


Established corporation of Herb Family Inc.


Applied aromatherapy to products

Developed a product “HARSSEN” that prevents hair loss


Launched a Brand "Aronica"

Exported Elio diffuser to SENTI in UK

"Aronica" was stored in Olive Young in Korea


– Released and registered patent a product of functional natural aroma facial care goods

– Expansion of office

– Arranged a showroom, diffusion lab, design and development of product team. 

– Participated a fair of Aromatherapy in London and Belgium


Participated in The 24th East China Fair

Participated in Hong Kong Premium & Gift Show

Participated in PLMA FAIR in Amsterdam

Participated in International Beauty Expo Korea

Registered a patent of Puck Candle

Participated a consultation of export to Vietnam, Malaysia

Participated a consultation of export to North America

Open 3 retail stores in Korea


Participating convention shows

– International Home & Housewares Show in Chicago 

– ASD show in Las Vegas

– NY Now show in New York

– G-Fair Kuala Lumpur in Malaysia

Exporting to Soudi Arabia


Open online/offline in USA

Partnership with Lotte Big Market, CU, Belif


Established Herb Land in Korea

Cooperation with E.LAND, Carrefour, Walmart


Expansion of factory

Set up automatic filling line of diffusers


Partnership with Lotte Department in Korea


Business with Modern House in Korea


Performed an exhibition at AMBIENTE show in Germany

Participated a consultation of export to Australia, Myanmar, Vietnam

Expansion of factory in Korea

Business with Hanssem, Livart, Boons, Romm ET, Casamia etc.

Registered a patent of diffuser container


– Built up an automatic manufactured drawliner

– Open SCENT AVENUE at Arvine Spectrum Mall in California

– Collaborating with Texas State University in USA for marketing

– Open two more retail stores at LOTTE Department in Korea

– Participating SPREE RECON exhibition in Las Vegas

– Register a patent of car air freshener


Established a corporation in USA

– Participating NY Now show in New York

– Expansion a main office in Korea

– Partnership with Ten by Ten and Printec in Korea

– Open a market at Traders of E.Mart 

We make a way to satisfy customers tastes.

Herb Family Showroom & Office

  • 2115 Linwood Ave. 5th FL, Fort Lee NJ 07024
  • 1-201-676-2469
  • hf5@herbfamily.com